Just happened upon an article over at the Chicago Tribune: “With new United ads, will the song remain the same? Familiar ‘Rhapsody in Blue’ theme might fade as United Continental Holdings develops new ad campaign for merged airlines”
Okay, so United is freshening up their image. I feasibly could benefit from the situation where they continue playing a Gershwin melody at every take-off, touch-down and so on.
Yes, but how do I feel about it?
Towards the end of the Tribune article, one finds that for Joe Brancatelli, a New York-based air travel, the possibility that United may find a new theme song is one change he would welcome.
“I don’t want my Gershwin to be Muzak. I’m not a big fan of hearing it a billion times as I walk through O’Hare.”
On the other hand, a quick web search for words like “united” and “rhapsody in blue” bring up a blog page by seemingly average guy Danny Novo with an opinon like this and he says,
“Just heard George Gershwin’s Rhapsody in Blue on the radio, and I immediately wondered what a United Airlines commercial was doing on NPR. Seconds later I realized that it was a performance of the Gershwin piece, not an ad. I don’t watch commercials anymore, with TiVo in the house, but United’s campaign …seems to have burrowed deep into my brain. Good on them, I am impressed.”
What do you think? Does taking off the ground for your vacation or business trip feel more classy to a soundtrack of good music, or just cheapen the music for you?
What does Gershwin’s music mean to you?
Please comment here!